Direct Response Television (DRTV) Consultant, PFP, PSFP, Individual Giving Team,Remote/ reporting to ROME duty station, 11 Months #595504

UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.

UNICEF is a place where careers are built. We offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture., coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF.

For every child, the right to Future

How can you make a difference? 

Support markets on DRTV implementation when required. Each year, more markets adopt DRTV as an acquisition channel. The consultant will work with the in-market team to ensure that the fundamentals are properly implemented before the campaign is launched. This preparation allows for a successful test, accurate results analysis, and, if greenlit, a high-quality rollout. The consultant will support the market in understanding the target audience, gathering audience insights, defining the donor journey, selecting the team, building capacity, and choosing an agency. Additional responsibilities include TM preparation, integration with digital platforms and analytics reporting, as well as media planning and reporting. The consultant, in collaboration with the Individual Giving Content team, will ensure that the DRTV creatives are on-brand and aligned with UNICEF’s guidelines.

If you would like to know more about this consultancy, please review the complete Terms of Reference here:  ToR DRTV Consultant.pdf

To qualify as an advocate for every child you will have… 

Minimum requirements:

Education: First-level university degree (Bachelor or higher) in Marketing, Communications, Business Administration, or another relevant field is required.

Required skills:

• A minimum of 6 years of relevant professional work experience is required in the following fields (including both strategic and hands-on)

• Direct Response Television (DRTV) in different contexts (Global North and Global South)

• Direct marketing experience

• Individual giving fundraising experience.

• At least 5 years of relevant professional work experience in creating and producing successful DRTV ads

• At least 2 years of relevant professional work experience in direct marketing agencies management.

Desirable skills:

• At least 2 years of relevant professional work experience in digital marketing

• At least 2 years of relevant professional work experience in telemarketing management

• At least 2 years of experience managing a yearly TV media budget above USD1 Million

• At least 2 years of relevant professional work experience in direct marketing agencies management.

• At least 2 years of relevant professional work experience in media agencies management.

Additional skills and attributes (all considered assets):

• Highly organized, and strong attention to detail.

• Proven knowledge of advanced Excel.

• Proven knowledge of Power BI.

• Demonstrated ability to:

- Think end-to-end

- Manage long-term projects

- Manage multiple projects simultaneously across 2 or more international geographies.

For every Child, you demonstrate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

UNICEF promotes and advocates for the protection of the rights of every child, everywhere, in everything it does and is mandated to support the realization of the rights of every child, including those most disadvantaged, and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, minority, or any other status.

UNICEF encourages applications from all qualified candidates, regardless of gender, nationality, religious or ethnic backgrounds, and from people with disabilities, including neurodivergence. We offer reasonable accommodation for persons with disabilities. throughout the recruitment process. If you require any accommodation, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF. Should you be shortlisted, please get in touch with the recruiter directly to share further details, enabling us to make the necessary arrangements in advance.

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.

Qualified candidates are invited to submit the following documents via the online recruitment portal, TMS (Talent Management System):

• An up-to-date TMS profile and curriculum vitae (CV)
• Cover letter
• A separate financial proposal (only acceptable in the format of the linked template)  Financial proposal xxx4670.xlsx

Remarks:   If the TOR or financial proposal documents are not visible on certain recruitment platforms, please visit our official page Vacancies | UNICEF Careers

UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants’ bank account information.

All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Additional information about working for UNICEF can be found here.