Graphic Designer (for service providers)

EXPECTED OUTPUTS AND TIMELINES / RESULT OF SERVICE Deliverable 1 - End October 2026 ● Review and understanding of all MSMEs' briefs completed ● Branding packages developed for at least 50% of assigned MSMEs ● Required revision processes initiated Deliverable 2 - Mid December 2026 ● Branding packages completed for all assigned MSMEs ● Final editable and production files submitted ● Final summary report submitted

Home-based / Freetown / Travel within Sierra Leone may be required to meet MSMEs and participate in coordination meetings if needed.

2,5 months

BACKGROUND: The International Trade Centre (ITC) supports SMEs in developing countries by enhancing their competitiveness, promoting digital trade, and strengthening business ecosystems through initiatives such as Youth & Trade, ecomConnect, SheTrades, and tech sector development programmes. In Sierra Leone, ITC is implementing the “Empowering youth through digital technologies” project (2024-2028), which aims to boost youth employment and entrepreneurship by building digital skills, strengthening SMEs’ competitiveness, and improving support systems and policies within the digital economy. As part of this initiative, selected MSMEs will receive branding and communication support to strengthen their market positioning, improve the presentation of their products and services, and enhance their visibility across offline and digital channels. To support this component, ITC is recruiting a Graphic Designer Consultant to develop branding and promotional materials for a portfolio of 8 MSMEs from different sectors. DESCRIPTION OF DUTIES/RESPONSIBILITIES Under the direct supervision of the E-commerce Programme Officer, the Consultant will undertake the following tasks: Activity 1 - Branding Needs Review and Coordination (October 2026) The consultant will: ● Participate in introductory meetings and briefing sessions with assigned MSMEs and the Branding Support Consultant. ● Review and analyse the branding brief developed for each MSME. ● Ensure a clear understanding of each enterprise's products, services, target market and branding objectives. ● Coordinate regularly with the project team and relevant consultants to ensure consistency and alignment throughout implementation. Activity 2 - Branding Assets Development (November 2026) The consultant will develop branding packages for 8 MSMEs. ● Logo design (where required by the SME), including appropriate logo variations and digital formats. ● Short branding guidelines document (1-2 pages) covering the colour palette, typography, logo use and key visual/graphic elements. ● Brochure design presenting the SME’s key services, value proposition, contact information and other relevant business information. The brochure should be suitable for digital sharing and future printing. ● Social media templates, including up to three editable templates designed for use across relevant platforms such as Facebook, Instagram and WhatsApp. Templates may include: ○ Service promotion ○ Client testimonial/success story ○ Educational or informative content The consultant will: ● Produce visually coherent and professional branding materials aligned with each SME’s identity, services and business objectives. ● Ensure that all materials are suitable for both digital use and future printing. ● Provide up to three rounds of revisions per SME, based on consolidated feedback. ● Deliver editable source files and final high-resolution/production-ready files. ● Ensure that social media templates are editable and reusable by the SME. Activity 3 - Quality Assurance and Finalization (December 2026) The consultant will: ● Ensure consistency across all branding assets produced. ● Incorporate feedback received from MSMEs and the project team. ● Finalize and submit all deliverables according to agreed standards and timelines. ● Prepare a brief summary of work completed and deliverables produced for each MSME. ITC Communication and Visibility Guidelines ● All communication products delivered under this assignment must comply, where applicable, with ITC’s visual identity, communication and visibility guidelines, particularly where materials are intended for promotion through ITC corporate or project channels or include the ITC logo. ● The Consultant will review and follow the relevant guidance and supporting materials available on ITC’s Communications and Events SharePoint, including corporate templates, Canva templates, partner identity guidelines and multimedia guidelines, as applicable. ● No new project-specific logo or project social media account shall be created under this assignment. Copyright Clause: The consultant has to ensure that she has obtained the necessary permissions with regard to intellectual property rights required to perform her services under this consultancy contract and for the subsequent dissemination by ITC in any form. Documentary proof is to be submitted to ITC. Should any license fee be due for the use of copyrighted materials of third parties, the consultant shall request the prior written permission from ITC. ITC champions workforce diversity, inclusion, gender equality and gender parity and considers all qualified persons - of all genders - equally, including those with disabilities, without discrimination or prejudice of any kind.

Bachelor's degree in Graphic Design, Visual Communication, Marketing, Fine Arts or related fields. Extensive relevant experience may be accepted in lieu of a university degree. Minimum of 5 years of relevant experience in graphic design and branding. Experience developing visual identities and marketing materials for SMEs. Experience working with businesses from diverse sectors. Experience using professional design software (Adobe Creative Suite, Canva Pro or equivalent). Experience working with entrepreneurship development programmes is desirable. A professional client portfolio must be submitted. Interested candidates are requested to submit: ● A portfolio showcasing relevant graphic design and branding work, including examples of visual identity development, marketing materials, and promotional assets. ● At least three professional references from previous clients or assignments, including contact details. ● A financial proposal indicating the proposed consultancy fee and the fee per SME. Only applications that include the required portfolio and references will be considered.

Advanced English and Krio